Create Web Traffic With Article Marketing

The one thing that a webmaster cannot live without is traffic. It is the holy grail of all web mastery, and is constantly sought by all web site owners from Google to the smallest startup. The one thing we know for sure is that if you want to make money online, you need traffic to your website. In this article, I explain how Article Marketing can do just that.

You may have the best product on the web, and you may be able to convert 90% of your visitors to a sale. But, for conversion to matter, you need traffic. Having a website with a SEO optimized design coupled with fantastic content centered around keyword-optimized tags is the first step. There are two parts to SEO - content relevance to keywords (thing one) and authority (thing two). It is "thing two," largely measured by the strength of backlinks, that determines how you rank against your competition.

For the record, it is important to clear one thing up - Article Marketing is often confused with "bum marketing," but they are not really the same thing. Bum Marketing (not covered here) is a marketing strategy that sometimes uses Article Marketing to convert traffic to sales. Article Marketing is a technique for driving traffic and creating page authority. In this article, some key ideas behind article marketing are explained.

As mentioned before, article marketing refers to a traffic generation method. This method depends on submitting informative "articles" to sites called "article directories." These articles generally consist of an article body that has generally useful information, and an article resource box that contains links back to the author's site. This is the technique that is sometimes mistakenly called "Bum Marketing" (so named since it is so easy even a bum could do it.) (Getting the bum a laptop and a high speed internet connection is a social problem that is beyond the scope of this article.)

Good article directories have great traffic and strong Google page rank, so publishing your information there increases the chance that people will see and read what you have to say. Additionally, article directories allow people to copy and republish their articles, provided the article is unchanged and the resource box is preserved. This means that your article with your links could end up on multiple sites with lots of exposure. That means lots of backlinks and click-throughs to you. If you can convert that traffic, you can make money.

There are literally hundreds of article directories. The fact that there are hundreds of article directories opens up the interesting possibility of submitting your articles to many directories and multiplying your exposure. (There can be downsides to this, however, as will be discussed below).
The strength of article marketing is the promise of two complementary sources of traffic.

This is a key idea that is often not understood. When you initially submit your articles, if they are well written, you should expect that they will be spread wide and read often. If you write an effective resource box (the box at the bottom of the article), those same readers will want more information and click the links in the box - landing on your site. Instant traffic.

This simple idea generates immediate traffic to your site. Once your article has spread around the net with links to your site at the bottom, Google will see these links as backlinks to your site. Done properly, these backlinks can help you rank for the pages that the links are pointing to. So, while your direct click-through traffic is falling off, your organic search engine traffic will increase.

Earlier, it was mentioned that you could submit the same article to multiple directories. You can, but you need a strategy for that as well to balance the effectiveness of the submission against the impact of duplicate content. Google expects syndicated content to be duplicated, but there are still tradeoffs that need to be considered (beyond the scope of this brief article).

Article marketing is a fantastic way to promote your website, affiliate products or affiliate program. You can use article marketing to take over almost any keyword in Google (given enough time and effort). By writing an article that delivers value and offers a subtle mention of your affiliate product or critical keywords, you're well on your way to getting the proper exposure for your promotion. As such, Article Marketing is a great way to promote your business online.

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